Umami
Privacy-focused, cookie-free open-source web analytics — a lightweight, self-hostable alternative to Google Analytics.
Umami
Umami is a simple, fast, privacy-focused open-source web analytics tool and a lightweight alternative to Google Analytics. It gives marketers and site owners the essential metrics — page views, visitors, referrers, campaigns (UTM), and events — without using cookies or collecting personal data, which simplifies GDPR/PECR compliance and avoids consent-banner friction.
Key features
- Cookie-free, privacy-first tracking that does not collect personal information
- Clean real-time dashboard: page views, visitors, bounce rate, and session duration
- UTM campaign and referrer tracking for marketing attribution
- Custom event tracking and per-URL/goal reporting
- Self-hostable (Docker) on your own domain with unlimited websites and users
Umami runs on Node.js with PostgreSQL or MySQL and installs in minutes. A single script tag starts collecting data, and the tracker is only a couple of kilobytes, so it has negligible impact on page performance. With tens of thousands of GitHub stars, it is one of the most popular open web-analytics projects and a common choice for teams that want marketing insight while keeping full ownership of their visitor data.
Curated mirror of the open-source Umami (MIT). Get it from the source.